Archive for September, 2011

September 18, 2011

Your Body: Salt

Jane Weiner of Hope Stone Dance in Salt. Photo by Simon Gentry

Update:  Jane Weiner’s Salt cracks me up every time, then hits me hard on the head with its message, which has really nothing to do with salt, that mysterious substance that keeps us alive while trying to kill us.  At one point, it was a currency. To dive deep into salt’s lore read Mark Kurlansky’s book Salt: A  World History.  Remember to get your yearly check up, because they don’t call high blood pressure the silent killer for nothing.  Keep up with Weiner and Hope Stone dance as well.

Reprinted from Dance Magazine.

In her pithy story dance Salt, choreographer Jane Weiner spins a funny tale of a bewitched village that falls under an evil spell when all the salt disappears and suddenly the villagers start dropping like flies. Weiner’s dance draws a parallel between all the unsuspected things that sustain us like dance, art…. and salt. I found out the hard way when a series of fainting spells sent me to my own version of Dr. House. “Do you ever use the salt shaker?” asked my internist. As someone with low blood pressure, to stay conscious I needed to stop my avoidence of salt. And trade water in for a sports drink whenever I felt dizzy.

Dancers rarely worry about getting enough salt. Trained to avoid bloating and apt to skip high-calorie salt-saturated processed foods, most dancers view salt as an enemy. What few realize is how essential a role salt—and salt intake or loss—plays in basic body functions, like muscle contractions. Dietitian Marie Elena Scioscia, who works with dance students at The Ailey School, notes that some dancers’ extremities get cold easily. While there can be many causes, sometimes low blood pressure can be the culprit, since dancers tend to be very fit, lean and eat healthil. These dancers will be able to tolerate, and may even need, a little more salt in their diet.

When we sweat—and dancers are prone to sweating as an occupational hazard—we loose precious sodium. Sodium gets a bad rap, mainly because the over-consumption of salt has been linked to some 74.5 million people who suffer from high blood pressure. But omitting salt altogether creates equally serious problems. Salt regulates our body’s fluid balance. The body needs salt to maintain blood pressure. Without enough salt, we become dehydrated and easily lose focus. Since dancers lead active lives where they frequently sweat during the day, just how much salt does a dancer need to stay healthy and moving?

Since 600 BC, salt has been used to preserve food, making just about everything taste better. “You never want to totally eliminate sodium,” says Scioscia. “Salt helps the body move nutrients in and out of the blood vessels and regulates your electrolyte balance.” It’s that balance—or the loss of it—that can lay a dancer low. Electrolytes—sodium, potassium, and magnesium ions among others—help cells in your body maintain their voltage and carry electrical messages to the rest of the body. “Electrolytes regulate nerve and muscle function, blood PH, blood pressure, and the rebuilding of damaged tissues,” says Scioscia. “Since body fluids like sweat contain a high concentration of sodium chloride, a sudden fluid loss through sweat can throw a dancer’s electrolytes, and so their body, out of balance.”

Some dancers are prone to this kind of problem. BalletMet’s Jackson Sarver has often triumphed as the lead in Dracula, David Nixon’s physically grueling ballet. A heavy sweater, Sarver finds he needs an extra sodium and potassium boost via an athletic drink like Gatorade to keep himself properly hydrated during the ballet. “There’s a joke in the company that if you dance with me you, will end up with more of my sweat than your own,” he quips.

Plain water does not—in fact, cannot—sustain Sarver’s electrolyte balance. He learned the dangers of fluid loss, particularly the muscle fatigue that can come from electrolyte imbalance, as a high school cross country and track and field athlete. Sarver’s coaches and dance teachers explained that water further diluted sodium levels, leading to a compromised performance. Athletic drinks like Gatorade and its rivals blend water, sugar, salt, potassium and other essential elements lost through sweating.

Dancers can avoid processed foods and still get enough sodium and other minerals to modulate their blood pressure. There’s sodium in just about everything, including yogurt and broccoli. Even an apple contains 1mg of sodium. Most Americans consume about 6,000 milligrams of salt daily, about twice as much as they need. “If you keep to about 3,000 milligrams daily, you will be doing fantastic,” says Scioscia “Most dancers can replace the salt they lose through sweat with a daily diet of fruits, vegetables and lean protein, all of which contain trace amounts of sodium.”

Although high blood pressure may be a rare finding in dancers, it’s important to remember it can be hereditary and unrelated to weight. Get your blood pressure taken at your annual checkup, particularly if you come from a family with high blood pressure history. Dancers, though fit, still need to be concerned with salt over-consumption. “Too much sodium in your daily diet also causes the body to excrete calcium,” says Scioscia. “That affects bone health. I am most concerned about young dancers’ bones.” This is one reason that Scioscia does not recommend salt tablets. “

For Sarver, his body chemistry links directly to his dancing. Understanding it, and accommodating to it, has made him a stronger performer. “I’m fascinated by how the body works, it’s an incredible machine,” he says. “I can tell a big difference in my body when my electrolyte balance is in order.”

September 18, 2011

Your Body: Magic Touch

Former Pennsylvania Ballet Principal Dancer Martha Chamberlain with Principal Dancer Zachary Hench in Who Cares?, choreography by George Balanchine © The George Balanchine Trust. Photo: Alexander Iziliaev.

Update:  Both Patrick  Simoniello and Martha Chamberlain have retired.  Chamberlain has continued her interest in costume design and also teaches.  My fascination with the power of touch is as strong as ever.  The wonders of both the strongest forms, like Rolfing and the lightest forms, like lymph and Feldenkrais’ Functional Integration,  hold the most interest.

Reprinted from Dance Magazine.

During a rehearsal of a lightning-fast section in Gerald Arpino’s Birthday Variation, Joffrey dancer Patrick Simoniello pulled his adductor muscle in his left leg. After a neuromuscular massage, which uses trigger-point therapy to ease up seized muscles, Simoniello found he could dance that night. A short, specific massage immediately after the injury was just the thing he needed to get back on his feet. “I thought it was amazing stuff,” remembers Simoniello, who has since trained as a massage therapist.

Massage has been well documented as a healing agent, but getting the type and timing right makes all the difference. Short and vigorous types like the neuromuscular kind get you ready to move. Slower, deeper ones are ideal for down time, not for when you have to perform or learn new work, because the massage can create  changes in muscle length.

However, deep work can help the body recover in a range of ways. During his stint with Hubbard Street Dance Chicago from 2002–2006, Simoniello found a weekly massage essential in helping his body repair and prepare for the next week’s demands. “I was dancing work by Ohad Naharin, William Forsythe, and Jirí Kylián while on tour,” says Simoniello. “That takes a toll. If I missed a week’s massage, it became much harder to get back on track.”

There are several types of massage that can be particularly helpful to dancers:

• Swedish/traditional uses light to medium pressure. It’s excellent for general restoration and stress-reduction.

• Sports massage is a deep-tissue form that is more vigorous than Swedish and works on muscle and fascia (the outer layer of muscles and organs). It’s not recommended prior to intense activity.

• Neuromuscular uses sustained static pressure on trigger points to relieve pain and increase range of motion. It can release muscle spasms.

 Lymph massage offers a light touch at skin level and helps flush the lymph system of waste products from injury. It aids with swelling and inflammation.

• Myofascial Release and Structural Integration each address both muscle and fascial tissue. Structural Integration involves 10 consecutive sessions, and is best performed when dancers are off since the body needs time to adjust.

Many companies’ massage schedules reflect performance and rehearsal schedules. At Pennsylvania Ballet, physical therapist Julie Green schedules the massage therapist for Fridays so dancers can let the massage settle in their bodies for a day or two before taking class or rehearsing. “I always ask a dancer what’s on their plate that day,” says Green. “When you make a muscle longer, it can temporarily weaken it and make it cramp. I want to know if dancers will be jumping a lot. If so, then I stay away from the power muscles.”

PAB principal Martha Chamberlain adjusts the timing of her appointments to her performances. “I never want my feet or calves worked on before a show,” she says. “Beside the fact the oil makes my feet slip in my shoes, if you get worked on and run into a rehearsal, it can throw things out of whack.”

Many dancers note that iliotibial (IT) bands are an exception. These connect the pelvis to the knee, so a tight IT band can actually pull the knee cap out of alignment. “My IT bands are a different story,” Chamberlain says. “You can pound on those anytime.” Many dancers use foam rollers to loosen up between classes or rehearsals. “IT are more like ligaments than muscle tissue,” says Green. “Because they don’t have the contractile properties of a muscle, it’s usually fine to massage them before dancing.”

There are times to be cautious about massage. If you suspect a fracture, or if you have an open wound, deep work can exacerbate it. “If you are injured, get a diagnosis first,” says Green. “If you have an infection, a massage could spread it.” Though lymph massage, Green notes, can flush the tissues and relieve swelling.

Massage can also help in ways that go beyond a dancer’s mobility. Simoniello noticed he had more confidence performing after he added massage to his health regime. “Dance is not solely an art of physicality,” he says. “Mind and spirit are involved as well.  Massage provides a non-judgmental place for treatment, allowing us not only to physically heal, but to take a breath and and care for ourselves.”

September 15, 2011

Your Body: Aerobics

Keigwin + Company; photo Christopher Duggan

Update:  I got to see for myself the kind of athletes of God who make up KEIGWIN + COMPANY this summer while a scholar in residence at Jacob’s Pillow Dance Festival.  Kristina Hanna, shown above in the orange two-piece, is truly a force to be reckoned with.  Larry Keigwin heads to Houston later this month to set Air on The Houston Metropolitan Dance Company and HSPVA will be dancing Caffeinated. I expect both will tucker out the dancers.

Reprinted from Dance Magazine.

Kristina Hanna bolts through choreographer Larry Keigwin’s buzzy new dance, Caffeinated, with ease. She thinks she knows why: Her weekly 12-mile runs through New York’s Central Park are a good prep for getting through Keigwin’s kinetic work. “I love running because I get to propel myself through space,” says Hanna. “You don’t get that on a treadmill.”

Whether it’s for conditioning, weight loss, or staying in shape while injured, many dancers use aerobics as a cross-training tool. But should they, or are they adding unneeded stress on joints and muscles, leading to deeper fatigue? Most research indicates that a combination of strength and aerobic training delivers the best cardiovascular health, and that strength training actually contributes more than all that pavement pounding. Does that mean you should cut back on the cardio and focus on weights? Not necessarily, say experts who work with dancers. Instead, many now recommend tailoring your aerobic workout to reflect your dance repertory.

Houston exercise physiologist James Harren makes sure his dancer clients receive conditioning geared to the demands of what they perform. “You get what you train for,” says Harren, who works with Houston Ballet. “I want to make whatever cardiovascular training we do be as similar to dance as possible. Often, we work on the core board so I can add balance training in the mix.”

Many dancers gear their workouts to what they dance without ever seeing an exercise physiologist. Dominic Walsh Dance Theater dancer Felicia McBride swims three mornings a week and hops on the elliptical a few days a week after rehearsal. “Swimming relaxes my mind,” says McBride, who recently danced the role of Juliet in Walsh’s own version of the classic tale. “I feel clearer, fresher, focused, and ready for the day. I also get out of the water ache-free.” McBride says swimming has made a difference in her dancing. “Juliet was a big role for me, and I needed physical and emotional stamina for it. I’m more aware of my breathing and I love the definition I get in my arms and back from swimming.”

Shaw Bronner, a New York physical therapist who works with dancers, isn’t surprised by McBride’s experience. The well-being gained from a new form of exercise, combined with the endorphin release, can be a boon to any dancer. Bronner helps dancers from Cedar Lake Contemporary Ballet and Alvin Ailey American Dance Theater. She finds their aerobic needs vary, and it’s best to pay attention to each individual experience. “We have bikes on either side of the stage at Cedar Lake and they get used a lot, but I don’t push any one kind of exercise,” says Bronner. “Some of the dancers came from track and field and they simply love to run. Also, since most dance happens in the vertical plane, running may make more sense than biking. But if you are tired of being on your feet, swimming and biking are better choices.” Bronner finds that aerobic training cuts down on her clients’ performance fatigue, a leading cause of injury. She points out that aerobic conditioning has been included in the Dance/USA task force health screen, now used by 30 companies.

Aerobic training is not for everyone or every season. Harren cautions against too much extra conditioning during peak rehearsal and performance times. “I don’t recommend anything extra during Nutcracker,” says Harren. “When you add more pounding you are upping the risk of an injury.” Any injury that prevents weight bearing or requires dancers to wear a boot, and back or neck injuries, can be aggravated by additional exercise. “Although if they can tolerate the bike, it can be good for a dancer’s head and help ease the depression that often comes with an injury,” he says.

An athlete all her life, Hanna finds that running adds balance to her schedule. It also works well with Keigwin’s hard-hitting style and its running, jumping, and quick lifts. “Dance is so focused. I want a time to be physical and not be analyzing everything,” she says. “Running helps me experience my body in a different way and all I need is a pair of shoes. I get such a sense of liberation from it and I know I use that onstage.”

September 13, 2011

Power to the People

The cast of Theatre Under The Stars' VOTE! A New Musical playing at the Hobby Center September 16-17, 2011. Photo by: Claire McAdams Photography

Update:  Houston is still voting crazed. Take Vote!, a new Theatre Under the Stars musical, penned by two Rice Alum and staring local performers goes down this weekend.  Jane Weiner of Hope Stone has her own voting frenzy going on with a Pepsi Refresh Project for her kid’s program . She wants your vote.

The story did arouse some wise feedback from Catastrophic Theatre artistic director Jason Nodler, who had some good points.  Do we really want the audience  driving programming? There are better ways to get them engaged.  I tried to concentrate on people using a voting process in more innovative ways,  yet Nodler’s worries are founded. We could easily go a little American Idol crazy.  Next up at Catastrophic is Mickle Maher’s There is a Happiness that Morning is, running Sept. 23-Oct. 23 at Catastrophic’s offices on 1540 Sul Ross.

Oh, and guess who got elected at BalletMet? Houston Ballet chief Stanton Welch was selected through the BalleMet onDemand program. His piece Return, set to music by Benedetto Marcello opens on Sept. 23.

Jane Comfort and Company in Beauty; photo Christopher Duggan

Reprinted from Culturemap.

“The people have the power,” screamed Patti Smith in her now iconic song from Dream of Life. It’s official. Art lovers don’t want to just plop in row “J” like a lump anymore. Selecting our seats, where to eat and whether or not to valet park just doesn’t cut it these days. The era of the passive viewer is winding down. First, the audience wanted a party, now they want some authority.

To be specific, they want a vote.

Simon Cowell may have come and gone (to The X Factor), but theAmerican Idol template is everywhere, from Houston Grand Opera’sConcert of Arias to Opera Vista’s Competition/Festival. Most ballet competitions have audience choice awards, which dancers cherish. It means something to have the audience speak up. The performing arts have gone contest happy. All good for the most part and way better than draining your brain on shame-based reality TV shows.The performing arts have gone contest happy. All good for the most part and way better than draining your brain on shame-based reality TV shows.

Let’s look at some innovations that go beyond the Idol format. Apparently, it’s not just the vote that matters but contact with the people you are voting for, as in the artists.

There are tons of fundraisers that get folks engaged through a voting process. Gift of Gift of (GOGO) is the love child of a contest and crowd fundingThe idea is for new collectors to have a chance to support emerging photographers while sipping a martini. Yes, there’s a party. Always a party. Write that part down. It’s a crucial step in leaving lumpland. The ticket price of the party gives you three votes.

GOGO held an open call for entries for photographers to submit work. The vote and party night goes down on August 20 at Spacetaker. The artists come to chat up their work and vie for your votes. The cash haul from the party tickets helps the group purchase the top-voted photographs, which are then gifted to a museum, in this case it’s theMuseum of Fine Arts, Houston. GOGO plans to expand to other museums across the country.

Earlier this spring, the team from Black Hole, Poison Girl and Antidotethrew a $20-a-head SuperNova party where they listened to impassioned pitches from four Montrose non-profits: Tara Kelly from the Mandell Park Association on an idea for a video podcast tour of the park, Lindsay Burleson from BooTown Theater on a bloody puppet show on ice, Maureen McNamara from the Wilson Montessori PTO on a natural play space for Spark Park and Ryan Perry on a mobile astronomy lab.

Even the losers are winners in that they have potentially reached a few new folks. The Spark Park won the pool of $640 but runner-up Emily Hynds of Bootown reports, “It was a blast.” Partygoers feasted on soup, beer and bread.

“Ideally, I’d like to see these happen at other places in other areas of the city. I’d love for it to be known as something we do in Houston, that neighborhoods get together and make these kinds of decisions together,” says Scott Repass, an owner of Black Hole. “It could have a real impact on how we feel about our city and our neighborhoods.”

I like the mix of arts, science and community projects.

News_Nancy_Voting_Filter

David Rafaël Botana, left, and James McGinn in Jonah Bokaer's "Filter. Photo by Anna Lee Campbell "

It’s not always about getting money, sometimes it’s an aesthetic choice. If you liked the lighting in Jonah Bokaer’s newest work, Filter, you can thank the audience, they voted for it in a smartphone app called Mass Mobile. When Bokaer arrived at Ferst Center at Geogia Tech he knew he wanted to develop some form of audience interaction. When Stephen Garrett, a graduate student at Georgia Tech Music Technology Program came forward with his idea of creating a special app, Bokaer was thrilled.

Known for his meticulous dances, Bokaer was fully ready to let go of the lighting. Audiences chose between four options and the timing of each choice. Bokaer was amazed at how well it all worked out. Several trial runs and the fact that he worked closely with his lighting designer, Aaron Copp, helped with that outcome.  University of Houston Cynthia Woods Mitchell Center for the Arts has plans to help Bokaer develop his next big project this spring.

During Psophonia Dance Company’s spring show, “Rip in the Atmosphere,” co-founder Sonia Noriega had the audience watch three versions of the same solo, each set to different music. During intermission, the audience voted on which music worked best. During the second half of the show, dancers repeated the piece as a trio with the winning piece of music. “Voting gave me the opportunity to interact with the audience,” says Noriega, who spent the intermission urging people to cast their vote. “People really got into it.”

BalletMet in Columbus, Ohio, goes a step further in letting audiences curate the bill that opens the September season through a voting process in BalletMet onDemand. I voted for Dominic Walsh and Houston Ballet chief Stanton Welch, who has a long relationship with the innovative Ohio troupe. Mildred’s Umbrella also lets the audience sit in the curator’s seat this season with their Fresh Ink Reading Series, where the audience votes for which play to produce next season.

Choreographer Jane Comfort takes the voting concept to the deepest place, letting selected audience members judge a Barbie beauty contest smack in the middle of her new work, Beauty, performed by Jane Comfort and Company at Jacob’s Pillow Dance Festival this week. The judged get to play judge in Comfort’s biting examination of the impossible standards of beauty set by mainstream media. I voted for Barbie #4 and she won. I felt, well, powerful.

I can’t wait to see what artists want me to vote on next. While the wisdom of the crowd is still being negotiated, I firmly believe that the future of art is in direct and lively communication. If it comes with some soup and beer, even better. Tired of just sitting there, we want to be a part of the action.

September 7, 2011

Putting the FUN in arts fundraising

Andrea Dawn Shelly and Spencer Gavin Hering of iMEE Photography by Alberto Serra

UpdateDance Source Houston is the newest member of the Houston arts community to go the way of crowdfunding with their Indiegogo campaign for Weekend of Texas Contemporary Dance.  The show goes down at Miller Outdoor Theatre on Sept. 24 & 26,  but they could use the cash now.  I Just sent them some of mine and I get a picnic as a perk.  Nice!  Amy Ell Vault and NobleMotion Dance also had successful campaigns.  Stay tuned for Alex Luster’s campaign for his street act documentary, Stick ‘Em Up.

Jerry Ochoa of Two Star Symphony reports:  ”Our Indiegogo campaign was a success, exceeding our $7000 target (final total = $7220) with days left before the campaign deadline. We spent the next 7 weeks in the KUHF Frank Geary studio with engineer Todd Hulslander and came out with the finished album Titus Andronicus. For comparison, the most time we had ever spent recording an album before this was 2 days in the studio, from start to finish.”  Two Star held a swell CD launch party at Divergence Music & Arts too, along with fantastic reviews.

It gave me great joy to meet Jenalia Moreno and see her film Stitched at the MFAH earlier this summer.  Moreno reports Stitched has been entered in 29 film festivals.  ”But my real show season begins Tuesday, when I show the film at a Knoxville quilt guild,” says Moreno. ” I have almost every weekend booked between now and Dec. 4.  On Friday & Saturday the film shows at a quilt show in Stafford. Stitched will be aired on local PBS on Monday, Sept. 19 at 7 pm. The film will be shown in Newark, Chicago, DC, Maryland and Galway, Ireland. In Houston, we are showing it at 8 am Nov. 3 & 10:30 am Nov. 5 at the quilt show in the GRB. We show it again at 2 pm Dec. 3 at the Houston Public Library downtown. “

Katie Pearl and Lisa d’Amour had tremendous success with How to Build a Forest. You can catch D”Amour’s Anna Bella Eema at Catastrophic Theatre on Dec. 2.

Finally, don’t make a move without checking out Spacetaker’s handy crowdfunding tips.

Reprinted from Culturemap.

Only 22 days to go. Act now. Send your cash. No, I’m not selling a used car, but a chance to finance Two Star Symphony’s recording its Titus Andronicus score created for Dominic Walsh Dance Theater using IndieGoGo, a crowd-funding platform.

For $500 you make the “lover” level, where Houston’s beloved indie band comes to your house. I saw Two Star perform in Walsh’s Titus. They were terrific, as was the score, so this a worthy effort to ensure we are going to be able to hear this wonderful music again.

Where’s the “fun” in fundraising? It’s certainly not in the heap of letters from various artistic directors stacked up in the Bermuda triangle zone of my office. There are new kids in town when it comes to artists collecting bucks for their projects and they go by the names of Kickstarter, IndieGoGoCrowdrise, RocketHub, and United States Artists, to mention a few.

Are these efforts to democratize fundraising, leveraging social media and enlisting campaign strategies to make those elaborate paper pleas for cash a thing of the past?

Let’s find out.

Two Star preferred IndieGoGo’s approach. The troupe proved a huge hit at last year’s TEDx Houston and are known for the classic film scores it performs at Discovery Green. Soon, the band heads to SXSW for a March 15 show.

“We considered several, and found IndieGoGo had a clean interface,” says Jerry Ochoa, a violinist in the band. “It’s so well laid out, too. I like that we can include testimonials.”

Ochoa first became interested in this type of fundraising from Divergence Vocal Theater  head Misha Penton’s well researched blog post addressing the possibilities for fiscal sponsorship. The group’s IndieGoGo page is remarkably comprehensive: you get the pitch, the idea of who they are, along with review clips and a video. Perks include a special cuddle offer for any angels who want to donate $10,000. Because Two Star is raising money for a recording, any amount would be a help.

Dianne Debicella, program director fiscal sponsorship at Fractured Atlas, has her eye on this trend. Fractured Atlas, a New York-based art infrastructure organization, offers fiscal sponsorship, its own fundraising platform and a special partnership with IndieGoGo, which allows donors to take a tax deduction.

“Most of these platforms are for profit companies,” Debicella says.

Big goals, big results

She’s right, Kickstarter raised over $20 million for projects so far. This is a growth industry. Debicella, along with IndieGoGo founder Danae Ringelmann, will be presenting Fundraising in a Box: Crowdsourcing Microgrants at SXSW’s Interactive and a Fiscal Sponsorship & Crowdfunding Info Session on March 10 at Spacetaker (a new member of Fractured Atlas’ Open Arts Network).

Ringlemann presented a complelling portrait of IndieGoGo’s story recently at a SWAMP workshop for filmmakers. Compelling? Fundraising? Yes, that’s the point.

Your project has meaning to you and your fan base, which wants to be a part of the things they love.

“People contribute to people, not just ideas,” says Ringlemann, who shared her own moving epiphany about the disappointment of old school fundraising.

Not all platforms are alike. All you need is an idea at IndieGoGo, but they want you to put in some elbow grease with something they call DIWO (Do it with Others), which means you do your part using the integrated social media tools. That’s the best way to end up on their homepage orblog. Houston filmmakers Jenalia Moreno and Nancy Sarnoff want to finish their documentary Stitched, which offers a glimpse of the lives of competitive quilt makers at the 2010 Houston Quilt Show. After a fully funded campaign on Kickstarter, they are giving IndieGoGo a go.

“You have to have your tentacles everywhere,” says Moreno, who learned a lot in the first go around.

She suggests three key tips for success: Ask for a realistic amount of money; get your trailer out there; and offer cool gifts. Morena has found the process a great way to connect to fans.

“They leave comments on the site,” she says. “And there’s nothing more exciting than getting an e-mail that we have received $500 from a complete stranger.”

The team has also applied for grants and is considering a fundraising event. “It’s hard to plan a party and edit a movie at the same time,” Moreno adds.

Kickstarter welcomes art projects as well as the creative end of food, design, journalism, comics, fashion, games and technology. It’s not a place for causes or business start ups. With Kickstarter you only get the money if you meet your target goal. That way you are not committed to a project you don’t have the funds for. For anyone who has received a grant for way less than you asked for, this is good news. If a little bit of money is better than nothing, it’s not for you.

United States Artists‘ name says it all. It’s an arts only operation and considerably more selective. Artists must be recipients of their USA Project Partners or other recognized organizations.

Marc Bamuthi Joseph, currently in residence at the University of Houston’s Cynthia Woods Mitchell Center for the Arts funded red, black and GREEN, a bluesslated for a fall performance in Houston. Katie Pearl and Lisa D’Amour, of the Obie-Award winning team PearlDamour, just wrapped up a successful campaign for a new installation of their collaborative work with Shawn HallHow to Build a Forest, which was performed as a work-in- progress at the Mitchell Center.

Inspired by the loss of 100 trees on D’Amour’s New Orleans family home, the piece entails the assembling and disassembling of a simulated forest over an eight-hour time shift. I found the piece captivating, and can’t wait to see where it’s going next.

As recipients of a Creative Capital Award, United States Artists was a logical choice. “It’s brand new. There’s only 200 projects instead of 14,000, and it’s artist focused,” says D’Amour, whose play Anna Bella Eema is on Catastrophic Theatre’s 2011 season.

Pearl and D’Amour deliver a direct but warm talk about their project. “They really encourage a personal approach,” Pearl says.

As for structuring the campaign, they did their homework. “Shorter campaigns are more successful,” Pearl says. “Also, it allows us to have an ending, so we can go back and focus on the piece. It’s really helped light a fire under us.”

The Celeb Factor

Crowdrise has the uber cool Edward Norton behind it and, like other platforms, is wide open. You can raise $50 for a bus ticket. With a tagline of “If you don’t give back no one will like you,” it’s the most hilarious of the pack too. I got an e-mail reading, “Thanks for signing up and because you’re the 709th person within the past hour to create an account we’re sending you a special Crowdrise shower cap. That’s actually not true but it would be great if it were.”

When I raise funds for The Arthropologist: The Movie, I am going to use them for the funny factor. I want to chuckle while I beg for bucks. Nel Shelby, a leading New York-based dance videographer, chose Crowdriseto raise funds for her film Where Women Don’t Dance, which tells the story of Turkish choreographer Nejla Y. Yatkin.

“It just seemed fun to follow the trend and share our project in an authentic way,” Shelby says. “I loved setting up my page on Crowdrise, they have such a wit about them and it made me feel a bit more casual about writing about my film. You do have to market your page and really get it out there so people know what you are up to.”

According to Debicella and Ringlemann, it’s a reap what you sow situation. “The biggest misconception is that you just put your page up and wait. It sounds easy,” Debicella says. “Successful campaigns involve managing your page every day. Like any fundraising effort, it’s work.”

Just maybe, it’s fun too.

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